About Us

Welcome to LinkActiv, a full service bilingual, bicultural direct marketing company serving Puerto Rico and the US. Since 1993, clients from a wide range of industries have benefitted from our expertise and resources as part of Grupo Ferré Rangel, the main group of media, information and communication services in Puerto Rico.

Our History

Formerly known as EDD (El Día Directo), at LinkActiv we continue our journey with a new identity that more accurately expresses our organization’s value, vision and growth as we expand into new capabilities, experiences and markets.


A new name that conveys the agility that comes from making dynamic connections between our clients and their audiences.


A new logo that describes the synergy that occurs when a message is strategically tossed towards a target, yielding upon its return, a bounty of insight, knowledge and results.